Move over, glamping, there’s a new “it” travel experience in town. The guest ranch has become a preferred travel experience for the affluent. In the last few years, guest ranches that combine the spirit of the Old West with the pampering of a five-star resort have grown in popularity among supermodels, celebrities and well-to-do families alike who want to experience a frontier fantasyland of sorts. A certain Hollywood actress has been known to escape to Colorado’s Dunton Hot Springs and Montana’s Triple Creek Ranch for much-needed respite on the range; several supermodels have also shared their experiences of “roughin’ it” at Montana’s The Ranch at Rock Creek on Instagram.
So why are so many sophisticated travelers opting to swap out their Ferragamo heels for cowboy boots to vacation at these fancy-yet-pretension-free destinations?
“One of the reasons travelers are seeking out guest ranches like The Ranch at Rock Creek is because of the increasing emphasis on experiential travel,” says Jon Martin, general manager. “Guests come to be immersed in the experience, not just to have a vacation. They connect with the natural wonders of our mountain ranges, the diversity of our ecosystem and the authentic Western adventure.”
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